Promote Your Automotive Business Online-With Video!

You can show off all of your dealership’s new model vehicles with video! It’s a great way to get attention for the latest models and makes that just recently arrived on your lot. And it’s the perfect opportunity to entice potential car buyers with the best of the best as soon as you get it, increasing the chance that they will learn about the new models first from your website and hopefully come to your dealership when they want to buy.

You can also use video to showcase your entire inventory of used vehicles. Most dealerships sell far more used vehicles than new, so it’s a logical step to provide video features that give all the information about the used vehicles available on your lot. This makes it easy for potential customers to shop online at their convenience and improves your chances of turning over your used car inventory much faster.

Specialty Cars: These cars are attractive because of their uniqueness. Those vehicles can actually be a real crowd pleaser and a crowd magnet. So it’s always good to put a car like these in the video mix as it might draw a lot of attention on the internet.

Feature a specific vehicle. You can do a video that shows and tells all the details and features of a single vehicle. You can be very specific and get really great close-ups. You can showcase the interior and exterior, motor, tires, trunk space, and all the selling points of each vehicle.

Feature several vehicles. Similarly, you can do a video that features multiple vehicles. You can compare and contrast different vehicles based on important characteristics like horsepower, gas mileage, and other selling features. You could also create a video on a particular line or model or a particular model over the years.

Walk-around video-single person. With a personable personality, you can create a unique video that presents a vehicle to the consumer. You could start out showcasing what it’s like to get in the car and drive it and how wonderful it is to drive the car. Or alternatively, you could showcase the car by giving the consumer a look under the hood.

Similarly, you could also do a multi-person walk-around video. This would involve a similar presentation delivered by several different people at the dealership. For instance, the sales person could take a test drive of the vehicle while the service manager could talk about the great warranty the vehicle comes with and a mechanic could focus on what a powerful motor the vehicle has under the hood. The finance manager could even talk about how simple and easy it is to apply for financing and get an answer the same day.

Video online is the perfect way to introduce everyone to your dealership. While many people may never have even visited your lot-or they may be “shopping around” for dealerships to visit for an upcoming purchase in multiple cities-they can get a real feel for what your dealership has to offer by viewing your video. You can introduce viewers to the staff at your dealership, show them around the entire place, and highlight anything and everything that is special about your business.

Finally, don’t overlook using video to promote special sales or events that are coming up at your business. Video is a lot more interactive and participatory than just text or photos, so it’s a great way to get people excited in advance of your events. Just a reminder, though: As soon as the event is finished, be sure to remove that video so you don’t have “old news” on your site.

Examples of car dealer videos from TopSeekInc.com: Phoenix Honda and Tempe Honda